Last year was a special one! In the first quarter, business ran like a train, the team was well on track and on March 13, the renovation of our branch at Willem Witsenplein, our second branch in The Hague, was finally completed after 2 months. But what a disappointment, that's when the lockdown also started and all treatments had to stop indefinitely. That was a bit of a shock.
The team did a fantastic job during that difficult period and immediately seized the opportunity to shake up all branches and work processes again. Fortunately, product sales were able to continue via our clinic in the Frederikstraat in The Hague. A lot of packages flew over the counter and, of course, the clients were very happy about that! We tried to maintain the best possible contact with our clients and luckily we were able to get back to work on treatment in June, with the necessary Covid measures, of course.
Like the other therapists in the team, treatment makes me happy and I also see it as providing care to my clients. Looking good is perhaps extra important in difficult times? We also noticed an increasing interest in injectables such as botox and fillers as a result of the many online meetings. This is how the terms Zoom Face and The Zoom Boom were born.
In any case, the cosmetic market is a growing market. Where people used to only talk about certain well-known Dutch people who were treated 'over the top', it is now increasingly seen that things can be done differently. We see more and more entrepreneurs, healthcare workers, teachers and all kinds of managers who until recently didn't like to think they've helped nature a little bit with good skin treatments, a botox, a filler or another treatment, so we're now increasingly seeing that ordinary men and women stay looking good for much longer.
Until recently, well-known female Dutch people also did not like to believe they had helped nature a bit with a botox. “Just good genes and a healthy lifestyle”. And look what's happening now? Suddenly, Sylvie Meis has become an ambassador for the hyaluronic acid filler brand Juvederm! Good job Sylvie! You are a cutie and, with a little help, you are going to stay that way for a long time! Health comes first, but staying beautiful over the years, who wouldn't want that?
With our team of front and back offices, consultants, skin therapists, plastic surgeons and KNMG cosmetic doctors, we will also be there for you in 2021, just as you would expect from us, but even better! We have plenty of plans for the new year, in which we will also further expand our cooperation with other leading cosmetic clinics. More about this will follow soon. We look forward to drawing up another great treatment plan for you in the new year.
Love,
Ludy
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